The Book

Published by Wiley & Sons, April 2012
ISBN: 978-1-1182-9449-9
Hardcover, 192 pages
Available @ amazon and other retailers.

How to make money investing in high-quality, low-risk stocks

Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks.

About John Schwinghamer
John is the author of PurpleChips (published by John Wiley & Sons, 2012). John began his career as a floor trader in the early 1980′s then became a stockbroker and eventually a portfolio manager. In his quest to become a better money manager, he found that there was no simple way of identifying great investments; the conventional wisdom resorted to financial ration analysis – which was not easy. Looking for a simpler method led John to write Purple Chips to share his approach – a visual examination of the progression of earnings. Purple Chips has proven to be a simple and effective way of identifying great companies and seeing their valuation ranges. John lives in Montreal (Canada), works for a global bank and is married to an artist and has 3 adult children. He is an active windsurfer and nature lover.

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